Privacy Policy

 

Last updated: June 2026 | Contact Us

       

1. Who We Are

 

Shelby Honda ("we," "us," or "our") operates the website shelbyhonda.com and is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information about you when you visit our website, interact with our services, purchase or service a vehicle, or otherwise engage with our dealership.

 

We are a car dealership located at 4421 E Dixon Blvd, Shelby, NC 28152. We can be reached by phone at (704) 484-0422.

   

2. Information We Collect

 

2.1 Information You Provide Directly

 

We may collect information you voluntarily provide to us, including:

 

   
• Contact information - name, address, phone number, email address
   
• Demographic information - date of birth, employment status, income range
   
• Vehicle information - VIN, make, model, year, mileage, license plate, vehicle history
   
• Financial information - credit application data, social security number (for financing), bank account information (for ACH payments), insurance information
   
• Service information - vehicle service history, repair orders, parts purchases
   
• Communication preferences - consent records for phone, email, and SMS contact
   
• Trade-in / sell-your-car data - vehicle details and images you submit through our valuation tool
 

 

2.2 Information Collected Automatically

 

When you visit our website, we and our third-party service providers may automatically collect certain information, including:

 

   
• Device information - browser type and version, operating system, device identifiers
   
• Usage data - pages visited, time spent on pages, click-through data, referring URLs
   
• Location data - general geographic location inferred from IP address
   
• Cookie data - see Section 5 for full details
 

 

2.3 Information From Third Parties

 

We may receive information about you from third parties, including:

 

   
• Finance partners - Honda Financial Services, Capital One Auto Finance, Synchrony Financial, and other lenders when you submit a credit application
   
• Vehicle history providers - Carfax, AutoCheck, NMVTIS, and other third-party reporting services
   
• Advertising and analytics platforms - Google Analytics, Facebook Pixel, and other marketing partners
   
• Social media platforms - if you interact with us through social media
   
• Insurance companies - if you file a claim or provide insurance information during service
 

   

3. How We Use Your Information

 

We use the information we collect for the following purposes:

 

   
• To process vehicle purchases, sales, and leases - including titling, registration, and financing
   
• To process service and parts transactions - including scheduling, repairs, and billing
   
• To evaluate credit applications - and facilitate financing through our lending partners
   
• To communicate with you - including responding to inquiries, sending appointment reminders, and providing service updates
   
• To send marketing communications - about vehicles, specials, and services (only with your consent or as permitted by law)
   
• To provide SMS/text communications - appointment reminders, promotional messages (only with your express written consent)
   
• To personalize your experience - including tailored vehicle recommendations and site content
   
• To improve our website and services - including analytics, bug fixes, and user experience research
   
• To detect and prevent fraud - including identity verification and transaction monitoring
   
• To comply with legal obligations - including FTC regulations, state DMV requirements, and financial reporting laws
   
• To enforce our Terms of Service - and protect our legal rights
 

   

4. Information Sharing & Third Parties

 

4.1 We Do Not Sell Your Personal Information for Monetary Value

 

We do not sell your personal information to third parties in exchange for monetary compensation. However, under the California Consumer Privacy Act (CCPA), certain data sharing practices may be considered a "sale" - see Section 8 for your right to opt out of such sharing.

 

4.2 We May Share Information With the Following Categories of Third Parties

 

Vehicle Manufacturers & Distributors

 

American Honda Motor Co., Inc. and Honda Financial Services - for warranty coverage, incentive programs, and financing.

 

Financing & Lending Partners

 

Honda Financial Services, Capital One Auto Finance, Synchrony Financial, Ally Financial, and other lenders - for processing credit applications and vehicle financing. These parties operate under their own privacy policies.

 

Vehicle History & Reporting Services

 

Carfax, AutoCheck, NMVTIS, and similar services - to provide vehicle history reports and verify title status.

 

Third-Party Website Platform (Dealer.com)

 

Our website is hosted and managed by Dealer.com, a third-party dealer website platform. Dealer.com and its affiliates may collect data about your visit to deliver website services, analytics, and digital advertising. View Dealer.com's Privacy Policy.

 

Advertising & Analytics Partners

 

Google Analytics, Google Ads, Facebook Pixel, and other digital marketing platforms - to deliver targeted advertising and analyze website traffic. These partners may use cookies and similar technologies to collect information about your browsing behavior across our site and other websites. See Section 5 for more on cookies and your choices.

 

Third-Party Valuation & Trade-In Tools

 

If you use our "Sell / Trade Your Car" tool or submit vehicle information for a valuation estimate, that data may be processed by our third-party valuation partner. Their use of your data is governed by their privacy policy.

 

Service & Delivery Providers

 

Third-party logistics, roadside assistance, and extended warranty providers - as necessary to fulfill service and warranty obligations.

 

Legal & Regulatory Disclosures

 

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

 

Business Transfers

 

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website of any such change.

   

5. Cookies & Online Tracking

 

5.1 What Are Cookies?

 

Cookies are small text files stored on your browser or device when you visit a website. They help websites remember your preferences and understand how you use the site.

 

5.2 Types of Cookies We Use

 

   
• Essential cookies - Required for core website functions like navigation, security, and session management. These cannot be disabled without affecting site functionality.
   
• Analytics cookies - Help us understand how visitors use our site. We use Google Analytics to collect aggregate data about page visits, traffic sources, and user behavior.
   
• Advertising cookies - Used by our digital marketing partners (Google Ads, Facebook Pixel) to deliver targeted advertising based on your browsing behavior on our site and across the internet.
   
• Functionality cookies - Remember your preferences (such as location or saved searches) to improve your experience.
 

 

5.3 Third-Party Cookies & Tracking Technologies

 

Our website uses services from the following third parties that may set cookies or use similar tracking technologies:

 

   
• Dealer.com - Website platform and content delivery. Privacy Policy
   
• Google Analytics & Google Ads - Traffic analysis and targeted advertising. Privacy Policy | Opt Out
   
• Meta (Facebook & Instagram) - Advertising and conversion tracking. Privacy Policy | Ad Choices
   
• reCAPTCHA (Google) - Bot protection on contact and credit forms. Privacy Policy | Terms of Service
 

 

5.4 Managing Your Cookie Preferences

 

You can control cookies through your browser settings. Most browsers allow you to block cookies, delete cookies, or receive a notification before a cookie is set. Disabling cookies may affect your experience on our site. You can also opt out of Google Analytics here and opt out of targeted advertising through the Network Advertising Initiative.

   

6. Credit Applications & Financial Information (FCRA / GLBA)

 

When you apply for vehicle financing through our website or at our dealership, you will be asked to provide personal and financial information including your Social Security number, income, employment information, and banking details. This section explains your rights and our obligations regarding this information.

 

6.1 Fair Credit Reporting Act (FCRA)

 

When you submit a credit application, you authorize us and our lending partners to obtain consumer credit reports and other background information from consumer reporting agencies. This is a condition of your application. If we make an adverse decision based on information from a credit report, we will inform you and provide the name and contact information of the reporting agency that provided the report.

 

6.2 Gramm-Leach-Bliley Act (GLBA)

 

As a financial services provider, we are required to protect the confidentiality of personal financial information you provide in connection with a credit application. We collect personal financial information solely for the purpose of facilitating vehicle financing. We do not share personal financial information with third parties except as necessary to process your credit application and complete your financing - and never for marketing purposes without your separate, explicit consent.

 

6.3 Sharing With Lending Partners

 

Your credit application and supporting financial information will be shared with one or more of our lending partners - including Honda Financial Services, Capital One Auto Finance, Synchrony Financial, Ally Financial, and others - to evaluate your application and provide financing options. Each lending partner will use your information in accordance with their own privacy policy and applicable federal and state financial privacy laws.

 

6.4 Security of Financial Information

 

We use industry-standard encryption (TLS/SSL) when transmitting sensitive financial information. Credit application data is stored in secured databases with restricted access. We limit access to your financial information to employees and contractors who need it to process your application.

   

7. SMS & Text Messaging (TCPA)

 

If you provide your mobile phone number and consent to receive text messages from us, we may send you SMS or text communications including appointment reminders, service updates, promotional offers, and responses to your inquiries.

 

7.1 Consent Requirements

 

By providing your mobile phone number and opting in to receive text messages, you consent to receive autodialed and/or manually dialed text messages from Shelby Honda at that number. You are not required to consent to SMS marketing in order to purchase a vehicle, obtain service, or access any other dealership function. Standard message and data rates may apply.

 

7.2 Types of Messages

 

With your consent, we may send text messages for:

 

   
• Appointment scheduling and service reminders
   
• Vehicle service status updates
   
• Special offers and promotional communications (marketing)
   
• Responses to inquiries submitted through our contact form
   
• Inventory alerts when vehicles matching your preferences become available
 

 

7.3 Opting Out

 

You may opt out of SMS marketing messages at any time by:

 

   
• Replying STOP, UNSUBSCRIBE, or OPT OUT to any marketing text message
   
• Calling us at (704) 484-0422
   
• Sending an email to us with your request (see Section 17)
 

 

Note: Opting out of SMS marketing will not affect transactional messages (appointment confirmations, service updates) for which you have an existing customer relationship.

 

7.4 Carrier Disclosure

 

We are not responsible for delayed or undelivered messages due to carrier issues. Message frequency depends on your interaction with our dealership.

   

8. California Privacy Rights (CCPA)

 

This section applies to California residents and supplements the other sections of this Privacy Policy.

 

8.1 Your Rights Under CCPA

 

California consumers have the following rights regarding their personal information:

 

   
• Right to Know - You may request that we disclose what personal information we collect, use, disclose, and sell about you.
   
• Right to Delete - You may request that we delete personal information we have collected about you, subject to certain exceptions (e.g., legal hold requirements, completion of financial transactions).
   
• Right to Correct - You may request that we correct inaccurate personal information we hold about you.
   
• Right to Opt Out of Sale or Sharing - You may request that we stop selling or sharing your personal information to third parties (as defined under CCPA). Note: We do not sell personal information for monetary value; however, some targeted advertising practices may be considered "sharing" under CCPA.
   
• Right to Non-Discrimination - We will not discriminate against you for exercising your privacy rights.
   
• Right to Limit Use of Sensitive Personal Information - You may request that we limit our use of sensitive personal information (e.g., precise geolocation, health data) to what is necessary for authorized purposes.
 

 

8.2 How to Submit a California Privacy Request

 

To exercise your California privacy rights, you may:

 

   
• Call us at (704) 484-0422
   
• Email us at [INSERT EMAIL - e.g., privacy@shelbyhonda.com]
   
• Visit us in person at 4421 E Dixon Blvd, Shelby, NC 28152
 

 

When you submit a request, we will verify your identity before providing or deleting information. You may also authorize an agent to submit a request on your behalf with written documentation (power of attorney) or a notarized authorization.

 

8.3 "Shine the Light" Law (California Civil Code § 1798.83)

 

California residents who have an established business relationship with us may request information about the categories of personal information we share with third parties for their direct marketing purposes, and the identities of those third parties. To make such a request, please contact us using the information in Section 17.

   

9. Children's Privacy (COPPA)

 

Our website is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16 without parental or guardian consent. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at (704) 484-0422 and we will promptly delete the information.

   

10. Data Security

 

We implement and maintain appropriate administrative, technical, and physical safeguards to protect your personal information against unauthorized access, use, modification, or destruction. These measures include:

 

   
• Encryption - TLS/SSL encryption for all data transmitted between your browser and our servers
   
• Access controls - Role-based access restrictions on databases containing personal information
   
• Secure servers - Data stored on protected, secured servers with firewalls and intrusion detection
   
• Employee training - Staff training on data privacy and handling procedures
   
• Vendor due diligence - Third-party providers are required to maintain adequate data security measures
 

 

No data transmission over the internet or electronic storage system can be guaranteed 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you have concerns about the security of your data, contact us at (704) 484-0422.

   

11. Data Breach Notification

 

If we determine that a data breach has occurred that compromises the security, confidentiality, or integrity of your personal information, we will notify affected individuals in accordance with applicable state and federal law. Notification will be made:

 

   
• Via email to the address on file
   
• Via U.S. mail to the address on file
   
• By posting a notice on our website
 

 

Notification will be made as soon as reasonably practicable and within any timeframe required by applicable law (e.g., within 72 hours of discovery under GDPR Article 33, or 45 days under some state breach laws). We will also notify relevant regulatory authorities as required by law.

   

12. Data Retention

 

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period depends on the nature of the information and the purpose for which it was collected:

 

   
• Credit application data - Retained as required by financial recordkeeping regulations (typically 3-7 years)
   
• Vehicle transaction records - Retained as required by state DMV and tax regulations (typically 5-7 years)
   
• Service records - Retained for the duration of your vehicle ownership plus a period thereafter
   
• Marketing communications preferences - Retained until you withdraw consent or until the relationship is terminated
   
• Website analytics data - Retained in aggregate, non-personally identifiable form for up to 26 months
 

 

When personal information is no longer needed, we securely delete or anonymize it. Some information may be retained in archived or backup copies as required by our data backup and disaster recovery policies.

   

13. International Data Transfers

 

Our website is operated from the United States. If you are located outside the United States, please be aware that your information will be transferred to, processed, and stored in the United States. The data protection laws of the United States may differ from those of your country. By using our website or providing us with your information, you consent to this transfer.

   

14. Links to Third-Party Sites

 

Our website may contain links to third-party websites, including Honda Financial Services (hfs.honda.com), the Honda Tire Store (hondatiresource.com), Honda accessory sites, and other external vendors. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

   

15. Your Choices & Opt-Out Rights

 

You have the following choices regarding your personal information:

 

   
• Marketing emails - You may opt out of marketing emails by clicking the unsubscribe link in any email or by contacting us at (704) 484-0422.
   
• SMS marketing - Reply STOP to any marketing text message or call us at (704) 484-0422.
   
• Targeted advertising - Opt out of Google Analytics here and of targeted advertising through the Network Advertising Initiative.
   
• Cookies - Manage via your browser settings (see Section 5).
   
• California privacy rights - See Section 8.
   
• Access and correction - Request access to or correction of your personal information by contacting us at (704) 484-0422.
   
• Deletion requests - Submit a deletion request by contacting us. Note that certain information may be retained as required by law.
 

   

16. Changes to This Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will:

 

   
• Update the "Last updated" date at the top of this page
   
• Post the revised policy on our website
   
• For significant changes, notify you via email or a prominent notice on our website
 

 

We encourage you to review this Privacy Policy periodically. Your continued use of our website after any change constitutes your acceptance of the revised policy.

   

17. Contact Us

 

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

   

For California privacy rights requests specifically, please reference "California Privacy Request" in your communication.

 

This website is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Shelby Honda is not affiliated with or endorsed by American Honda Motor Co., Inc. or Honda Financial Services unless expressly stated.